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Executive Management

Executive Management

Chief Executive Officer – Dave Donaghy
Group Chief Operating Officer & Netball CEO – Danielle Smith
Football Director – Frank Ponissi
Chief Commercial Officer – Ben Dunn

Dave Donaghy - Chief Executive Officer

Dave was Melbourne Storm’s Strategy and Communications Director before being appointed CEO in June 2015.

After switching from a career in media to sports administration, Dave has worked across a number of areas within professional sports organisations, from strategy to list management and salary cap, football operations, commercial operations, government, broadcasters and media.

Dave also holds degrees in political science and journalism from the University of Queensland.

Danielle Smith – Group Chief Operating Officer & Netball CEO

Danielle is the current Group Chief Operating Officer and Netball CEO at Storm and was appointed to the board in 2013. She brings with her more than 20 years of experience as a chartered accountant, including both the sport and entertainment industry. 

After commencing her career with big four advisory firm, KPMG, Danielle’s career has included senior roles with Geelong Football Club, Melbourne 2006 Commonwealth Games Corporation, and global whitegoods giant, Whirlpool. 

Frank Ponissi – Football Director

Frank has enjoyed success in both coaching and administration throughout a career that has stretched around the world.

Working with the ARL during the early 1990s he was a part of successful Kangaroos sides before joining the Manly coaching staff that made three consecutive grand final appearances.

After stints as a defensive coach overseas, including a consultancy role with the South African Springboks during the 2003 World Cup, Ponissi joined Storm to head up the Club’s football department.

Ponissi works closely with Head Coach Craig Bellamy to ensure the Club reaches its full potential on the field to achieve the ultimate success.

Ben Dunn – Commercial Director

Ben experienced a distinguished career in the United Kingdom where he worked in the commercial space for publishers such as Golf World Magazine and the Telegraph Media Group.

He held the position of Commercial Director for NFL UK before returning home to Australia to join Melbourne Storm after nine years living in London.